Nokia, the Lumia 925 and Man of Steel World premier in New York City

Last night in the eye of New York City, Nokia co-sponsored the world-premiere of Zack Snyder's "Man of Steel". We, forth with the usual Manhattan glitterati, we lucky enough to attend the red-rug gala on a pelting-soaked Monday.

Aye, this job has its privileges sometimes, nosotros'll admit it.

Nokia is one of many companies that have a sponsorship deal with the motion-picture show, though they are cited equally the largest global partner. Such deals are used to off-set the high costs of the film, associated with production and later promotion of the summer hit, and it helps to have someone else help pick up the nib. In exchange, those companies can have their products featured in the motion picture—sometimes subtle, other times non.

Lumia 925 in the house

At the outcome and before the movie, the oversupply was able to mill well-nigh outside of the famous Lincoln Heart where the film was existence premiered. Amongst the crowd were a handful of Nokia employees, sporting "Homo of Steel" of shirts and conveying around shiny new Lumia 925s.

The Nokia Lumia 925 is an alternate version of the Lumia 920 with an aluminum body to make information technology thinner and lighter, a new 6th-lens in the photographic camera to make photos shaper and a improved AMOLED brandish. While the device gives upward congenital-in wireless charging, the feature tin be added back by snapping on a wireless charging shell, which also adds some color to the device.

We were able to play with the 925 a bit, including taking a peek at that new Lockscreen clock characteristic, that allows the fourth dimension and any notifications to be shown on the display in "standby". The feature worked well and you can see it demoed in a curt video above to go an idea of what it will be like. Though information technology launches with the Lumia 925, it will exist coming to all Windows Phone 8 Lumias afterward this summertime with the GDR2/Amber update.

Once again, we were also impressed with the 925 specially just how sparse and low-cal it is compared to the Lumia 920 (or even Lumia 928). Ane other feature we really like is the camera button, which is the most prominent yet that we've felt on a Lumia. That should permit easier photo captures as the button felt just more tactile (there's zip more than annoying than buttons that are likewise flush, or don't have enough travel).

Overall though, it was fun to see the phone, emblazoned with a Superman logo, milling nigh the public (even if they were slightly more excited to see the movie).

Man of Steel vs Nokia

Ironically, the Lumia 925 doesn't appear in the film. Indeed it looks to be the Lumia 900 (and maybe a 920) that is shown off around three times in the mega blockbuster that we were able to discern. That includes a bar scene where two Lumias are shown, ane receiving a text, another with Louis lane on a white Lumia 900 making a call (and the Carl Zeiss chrome ring clearly being shown) and another with a phone with a imitation 'NOKIA' emblazoned on the tiptop and something near Zog hacking their RSS feeds (seriously).

If yous're looking for information technology, you'll conspicuously become a chuckle as information technology seems a fleck obvious with the placement. Only honestly, information technology was done well and it'southward more of a "blink and you lot'll miss it" rather than a Nokia commercial in the middle of the movie. In other words, it was tactful (unlike Nikon's D3s scene, which was deadline a commercial and quite hilarious in its obviousness).

So why no Lumia 925? Simple. The motion-picture show was shot months ago and Nokia would not accept had a last version of the phone to be used quite yet for its big scene. In addition, beingness ix-12 months out from shooting, at that place is no way they would be able to tie information technology in with a dual production launch and picture launch.

Instead, we're treated to what one could fence are more iconic Nokia Lumia designs, including the polycarbonate body, that Carl Zeiss/PureView band and of grade "NOKIA" on a phone.

Wrapping it up

Needless to say it was a fun nighttime and without ruining the flick with spoilers, yes, it's highly entertaining and definitely worth seeing. It does clock in at two hours and 20 minutes, so ease up on the soda beforehand. While the picture does go by fast, it does perhaps proceed for a scrap longer than I would have liked and some of the fight scenes begin to feel a niggling likewise Matrix 3-ish (and I say that as someone who likes the Matrix 3). Ironically, the movie has two actors from the Matrix trilogy in it, so possibly information technology'south more coincidence.

Manager Zack Snyder, who as well did the excellent "300" and "Watchmen", does a great job with "Human of Steel". Information technology has its own visual manner unlike from those other two films, but it still brings Snyder'due south unique bear on, which I happen to really savour. Indeed, I'm not fifty-fifty a Superman fan (or a comic book reader), pitiful even this geek has his limits) but I was able to thoroughly enjoy the spectacle—it's a classic summer popcorn flick that is clever and well casted.

And kudos to Nokia for scoring ane of the biggest promotions deals of the summer. They tied themselves to a solid, summer blockbuster and they should be able to get their name out there and noticed. With the Lumia 925 launch coinciding with the movie's release and those limited edition Superman covers, information technology ought to assistance with word of oral cavity and their continued make revival hither in the U.South and elsewhere.

Download the official Homo of Steel app for Nokia Lumia phones here in the Store.

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Source: https://www.windowscentral.com/nokia-lumia-925-and-man-steel-world-premier-nyc

Posted by: eastonboung1938.blogspot.com

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